ALPHALAND CORPORATION
Alphaland Corporation is a joint venture between the Ashmore Group, a private equity fund based in London and RVO Capital VenturesGroup. Alphaland prides itself inselecting unique property development projects in the Philippines ranging from residential towers in the heart of the city to a five-star beach resort with world-class facilities, all while maintaining a level of environmental awareness and sustainability.
The visual identity of Alphaland was a challenge since the company already had a logo that was incorporated in various areas, such as the building’s façade, business cards, uniforms, ID’s, website and more. However, the logo that they were using was one that could easily be reproduced using Arial font, a red “a” and black text completing the look. Although, Alphaland’s choice of projects made them “unique”, it did not translate to the look and feel of their visual identity. Management was extremely hesitant in changing their visual identity completely so we had to tweak the company’s look in order to have it be similar to its old look, yet customized so their logo could not be easily reproduced.
Proper spacing should always be implemented when using thelogo and the logo should never be recreated or reproduced.
